Louxee
Role:
Themes:
Automotive
Date:
As Rivian scaled, they needed a digital experience that reflected the same level of innovation as their vehicles. I worked with them to reimagine their website as a faster, more immersive, and more intuitive experience.
About the project
The original site was heavy—rich visuals, but slow load times and disjointed user flows. It was difficult for users to compare models, learn about the tech, or connect with the brand’s sustainability message in a meaningful way.
